Why We're not going to Raise our Price on our Next Level Virtual Coaching Groups

One of the aspects of our ministry that God has been blessing of late is our Pastor's Virtual Coaching Communities that we host online. The simple fact is, every time we launch a group, they fill up and we end up having a Waiting List for the next one!

In fact, they've been so successful that not only are we getting incredible feedback from the Pastors who go through them, but we're beginning to hear from other Coaching Networks and some National Ministries who are interested in what we're doing and how we're doing it.

One of the comments we hear from time to time goes something like,

"You know that for what you're giving these guys and the quality of your coaching, you should be charging double or triple what you're charging!!!" 

Or some have said,  

"I have been a part of other coaching networks and you're WAY UNDER PRICED... Like by several hundred dollars! 

Why don't you charge more?"

So here's the answer: From the time we created the Next Level Coaching Company, our heart has always been motivated by a passion to serve those who need our coaching the most, and yet, are the ones who so often can afford it the least. Therefore, we're not going to raise the amount we charge per session to the several hundred dollars / session level. We believe this actually works against the vision God has given us to serve hundreds and even thousands of pastors and leaders who desperately need the tools to take the organizations they lead to the next level!

We are committed to serving "The Little Guy" because after all, not too long ago, in a movie theater not too far from where I'm sitting right now... We were the little guy. And we would have given anything to have the kind of coaching we are now privileged to offer.

So... if you know of a pastor who needs to be in an environment where they can connect with a small group of other pastors who are facing the same struggles and challenges they are, then please send them this link:

  http:///www.MyNextLevel.me

We'll do our best to keep creating space and environments where they can get the tools they need and the access they want to take their churches to the Next Level! (This group is 5 sessions @ $40 / session = $200 total)

Also... as you may have heard already, my wife, Sarah is launching her 1st "Pastor's Wives who Lead" Virtual Group this month! It may already be full, but if you know of a pastor's wife who needs this type of environment, be sure to send them here:

http://www.mynextlevel.me/sarah-register
(Sarah's group is 5 Sessions @ $25 / session = $125 Total)

In the future, our goal is to launch other groups that will feature different coaches as well as groups that will center around more specific content such as:  What we Learned from Building a Building,  Groups for Associate Pastors, Etc.)

We believe in the format of Virtual Video Coaching and are committed to the vision of

"...helping pastors and leaders get the tools they need and the access they want to take their organizations to the Next Level."

My wife is Launching a Virtual Coaching Community for Pastors Wives who lead

As my wife Sarah is stepping into a new season of influence in her life and ministry, she's hosting her 1st ever Coaching Community for Pastors wives.

I am so excited for a lot of reasons:

1. She has something to say.

Sarah has a calling to speak into the lives of pastors wives who are called to lead beside their husbands. Her pragmatic philosophy toward all things ministry and family has been a life-changer for our home, church and marriage.

2. This type of group learning in the context of relationship is desperately needed in the Body of Christ today.

There is a void in the church world today for "Small Groups for Pastors." Every pastor is quick to talk to our church people about the importance of small group relationships in their lives and yet finding a small group for pastors is very difficult. Thankfully the Next Level Virtual Video Technology gives us the ability to be face to face even though we are hundreds of miles apart. Perfect for Pastors wives.

3. Pastors wives are some
of the most overlooked people on the planet.

If ever there is a tribe of people Who need this type of thing, it's pastors wives. They truly are a precious gem to any pastor!!!

So if you're a pastors wife who leads or want to recommend one, there is limited space and I know it will sell out quickly, so be sure to register now! The group is slated to begin at the end of October.

Register here: http://t.co/783338Y4

A Quick Marketing Thoughts for all Catalyst '11 Hallway Vendors #cat11

So the vendor booths at Catalyst are the ultimate definition of Interruption Marketing. There are a million of them; there are a billion people walking by; and the best they can do is offer you one of three things: 1) A flyer you didn't ask for, 2) fun-sized candy, which is fine except every booth has that, or 3) some sort of mini creative swag (like a foam squish ball that you'll take home to your kids or an ink pen).

The one Stand-Out Vendor for me all day was ProPresenter5! They had a microphone and speaker system set up and were giving worship leaders and production guys tours of their latest version of their software to everyone walking by. Brilliant!!!

What was the key?!? THEY ADDED VALUE! This is the key to all marketing today! ADD VALUE, ADD VALUE, ADD VALUE!!! Otherwise you're just shouting mindlessly to the wind while 13,000 would-be customers walk by and pay you no attention.

The harvest is waiting to be reaped for the company, vendor or ministry that will do the exceptional thing: Add Value!

(My tribute to Seth Godin)