For 8 years now, we have refused to buy into the whole Summer Slump theory at Next Level Church. Instead, we've worked under the theory that if people are home, then why not give them a reason to come to church & bring someone else w/ them? (After all, in this economy, stay-cations are becoming more popular & people are looking for something fun to do.)
This year we declared May & June "A Season of Sabbath" but then, on July 11th, we launched 1 of our big 3 series that we do all year (Easter & October being the other two) called "Who Do You Think You Are?"
We went with a 70's theme complete w/ an NLC Staff 70's photo shoot for the internal mailer that went out to our entire mailing list (1600 homes) of people that have attended at least once in the last 12 months.
In the first 3 weeks of the series, we've seen 50 1st time families!!! In the middle of summer, baby! We know that if we can grow now, we'll have some crazy momentum heading into fall.
To see some of what we did, go to: http://nextlevelchurch.com/video
Additionally, I know of several other churches that we coach who did a big summer series & have literally broken attendance records this summer!
I'm so glad we don't give in to the Summer Slump theory.
...just something to think about...
Matt
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