Momentum - Part 4 - Reactive Momentum

One underlooked and under-utilized momentum generator is Reactive Momentum. Okay, ready for this... Reactive Momentum is taking advantage of a specific win, in another direction. It's like drafting in racing, or "boing-ing" somebody on a trampalene. (You know, when you jump near someone, & it sends them flying!!!) Let me illustrate Reactive Momentum. Reactive Momentum is about finding something with momentum and using it to create momentum in another area of your organization. Let me illustrate it.

This fall, we are hosting a Women's Weekend at our church. We're bringing in a National Best-Selling author to speak, etc. This weekend will be a huge momentum builder for our entire church, even though it's focused primarily on women.

Reactive Momentum is us announcing that "we men need an event of our own too!" during the weekend! Take advantage of the momentum and sling-shot a men's event for the spring on the heels of it!

We miss opportunities to utilize Reactive Momentum to our advantage! The one danger in this is "pegging your pants too long." Remember in the 80's when everyone was pegging their pants? But then, all of a sudden, everyone stopped? Remember the one guy that kept doing it? Yeah, nobody wanted to tell him it wasn't cool anymore.

The danger of reactive momentum is doing something that has passed it's peak!

Just a bloggish thought,

Matt